Bluestein, the German distribution partner of a goldsmith manufactory located in Croatia,

announces the start of their Kickstarter Campaign for the Bluestein Milanaise Wristband

for the Apple Watch.


Their goal is to add color to the Apple watches by producing black, gold and rose gold

loops. Bluestein bands have the highest quality stainless steel (316L) and sell for €90 less

than the identical silver Apple product – for just €59.


The adapter that is connecting the Apple Watch with the Milanaise Wrist Band is CNC high precision made in Germany and perfectly fits the Apple Watch.

The Milanaise Wrist Bands will be shipped worldwide.


On the 4th day of the campaign Bluestein already reached the funding goal of €8,000.

Now the production of the colored Milanaise Wrist Bands for Apple Watch will start these days to make sure the backers get their rewards before christmas.

Backers will be update due the status of production.


Bluestein’s Brand Manager Michael Steiger on his newest product:


“The Milanaise Wrist Band is currently the most wanted band for the Apple watch and our partner in Croatia is producing the silver Milanaise 24/7 for the accessory market right now. We got a lot of requests for more colors and now we want to fulfill those requests with the help of the Kickstarter community. We will set up a second production line for colors and bring those to our fans and supporters at an affordable price. The retail price after the campaign will be €99. As we learned from the campaign, black is the most wanted color. About 80% of the backers are men. Women (20%), often choose the Rose Gold and Gold color. The most wanted Wrist Band size is for the 42 mm Apple Watch. The most backers come from the United States and the United Kingdom, followed from Germany, Sweden and Australia”.


After the campaign the Wrist Bands will be available for €99 in Bluesteins online Store.


Find out more about Bluestein and their newest gadget at


Kickstarter Campaign:



Press Folder:







Product samples are available for qualified media.




Michael Steiger

Neipperger Höhe 35

74081 Heilbronn


Source: ICNW

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