No more soggy crust! Start-up company seeks funding on Kickstarter to bring its Microwave Pizza Pan to market.
Phoenix, AZ., (October 12, 2015) – Reheatza, LLC., has launched a 37-day Kickstarter campaign to help fund manufacturing for a Microwave Pizza Pan that can reheat pizza and a variety of other foods. The Pan works by heating food from the bottom much like a frying pan, while blocking microwave energy from the top and preventing the top of the food from rapidly overcooking in a microwave oven.
Two entrepreneurs, Joe Kanefsky and Boyd Palmer, were annoyed with the quality and taste of reheated pizza from the microwave. “We challenged ourselves to see if we could create a product that could return leftover pizza back to the oven-baked consistency with a crispy crust and moist toppings. Our objective was to bring a quality product to the public. We had multiple opportunities to produce a cheaper ‘as-seen-on-TV’ style product, be we believe consumers will be willing to pay more for a more durable, longer-lasting product” said co-founder and CEO, Joe Kanefsky.
In the United States alone, pizza is a sixty billion dollar-per-year industry. Reheatza, LLC believes they have a product which can greatly improve the taste, texture, and quality of leftover and frozen pizza, as well as many other food items in the microwave.
The company was founded in 2011 after two long-time colleagues started working on a concept on how to prevent the typical soggy and chewy crust that resulted from microwaving leftover pizza. After going through several iterations of design ideas and prototypes, they now have a product that simultaneously heats from the bottom by absorbing microwave energy while blocking the same harsh microwaves from reaching the top of the pizza, or other food item.
During the duration of the campaign, the owners of Reheatza, LLC will be working with an engineering firm in Livermore, CA to finalize the overall design of the Reheatza lid; adding additional space to accommodate taller foods like deep-dish pizza, and working to increase the material thickness of the lid to ensure durability.
The company hopes to raise at least $47,500 from Kickstarter backers to help finalize the design of the pan and begin manufacturing.
About Reheatza, LLC.
Reheatza, LLC is based in Arizona and designs and manufactures products to improve the quality of microwaved foods.
For more information visit: http://www.reheatza.com
See Campaign: https://www.kickstarter.com/projects/reheatza/reheatza-microwave-pizza-pan
835 West Warner Road, Suite 101-437
Gilbert, AZ 85233
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