U Music TV: Children’s music TV channel featuring safe, carefully curated pop music videos aimed at the under 12’s

U Music TV

Introduction

U Music TV is a children’s pop music TV channel featuring safe, carefully curated music videos aimed at the under 12’s.
We feature favourites such as Katy Perry, One Direction, Taylor Swift & Little Mix.

www.umusictv.co.uk is currently available on any internet connected device and we stream 24 hours a day 7 days a week with the latest A & B list videos across the UK.
100% of the digital inventory is already sold.

We are now ready to launch on Sky this December. This Sky channel will replicate the 24/7 streaming of www.umusictv.co.uk with the latest A & B list videos.
100% of Sky inventory is already sold.

It is our understanding that U Music TV will be the first children’s music TV channel within any ‘Kids’ TV menu.
67% of television is still watched live & on a television set* (*Thinkbox).

Intended impact

Before we developed U Music TV, we surveyed parents with children under 12 and received over 300 responses.

Interestingly 80% of parents surveyed by us said that they were very likely, or, extremely likely to watch U Music TV.

According to netmums, A staggering, 87 per cent of modern mums and dads feel pop stars are ‘far more explicit’ than in their own youth.

All parents and families have a viewing decision, and we believe that they will want their children to be safe, happy and contented. These parents/guardians will be decisive, like to have a choice, will be conscientious, diligent and display empathy with their children and their environment.

U Music TV gives parents:

• Freedom for their children to watch the best curated pop music on offer on TV and through the Internet on other screens, without worrying about undesirable images and lyrics unsuitable for impressionable young minds emerging unchecked from their screens.

• A safe and secure way for their children to experience modern culture. A place where we help parents set the limits of what they want their children to see and hear.

• A place where children are handed back the freedom to be children and watch and listen in safe surroundings suitable for their ages.

*Statistics come from our survey.

Substantial accomplishments to date

www.umusictv.co.uk is currently available on any internet connected device and we stream 24 hours a day 7 days a week with the latest A & B list videos across the UK. 100% of the digital inventory is already sold.
Sky content will replicate the digital live streaming.

We have partnered with Information TV. The EPG (electronic page guide) has been sourced and 100% of the inventory has already been sold.

Use of proceeds

An outline of what we are intending to finance with equity raised through this funding round.

One off in advance costs
Sky Electronic Page Guide (EPG) £160,000 (saleable asset)

Quarterly in advance costs
Sky EPG Listing Fees £21,000
Arquiva Satellite Uplink £48,000
Playout £15,000
PRS £4,000
Regulatory Compliance £6,000
BARB £15,000
Streaming £3,000
PR and Social Media £15,000
Voiceover and production £2,800
Information TV £10,000
Rathergood TV (online) £35,000
Scheduling £3,000
Salaries, accountancy and solicitor fees £12,200

Source: ICNW